Rise Uptown

Rise Uptown is a high-exposure, luxury boutique hotel in the heart of Phoenix. After undergoing a sudden ownership change in 2020, the hotel had a mere 30 days to overhaul its entire brand before reopening. Building a concept on the hotel’s architectural origins, I worked to capture the mid-century charm of this 1960s Phoenix landmark. Collaborating with the hotel team to expedite production of key cards, on-site signage, website, and promotional materials, Rise Uptown opened its doors–ready to greet guests–with a vibrant, refreshed experience.

Works Performed: Brand Strategy, Company Naming, Visual Identity, Wayfinding, Apparel, Web Design, Print Design