Cartel Roasting Co.

Cartel Roasting Co. has been a Phoenix coffee staple for over 15 years. With aspirations to expand into a nation-wide coffee provider, I led their team to position Cartel for this next stage of growth by overhauling their entire visual brand and bringing definition to their caring and quirky personality.

Works Performed: Audience Surveys, Brand Strategy, Naming, Visual Identity, Packaging, Web Design, Apparel, Illustration, Signage